Four lessons + Join CampaignCon + Feedback loops for movements
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ANNOUNCING... CampaignCon! Join an incredible mix of social change campaigners and activists from around the world for a technology and activism skillshare this October. Together, we'll share expertise, build networks and capacity, learn from one another, and develop the plans and strategies needed to take technology-supported networked campaigning to the next level. Hope to see you in Catalonia!

Online networks create a constant feedback loop between dispersed social movements, field activities, and individual actors, writes Victor Luckerson in a recent analysis of Black Lives Matter for The Ringer. Over 6.6 million #BlackLivesMatter tweets in July contributed social proof, reinforcing the efforts of regular people and celebrities adding their voice and time to a reframing of race in America.

Find Common Ground

Don't be a one night stand. A call for lasting relationships is one takeway offered by a global group of Greenpeace energy campaigners who recently came together to discuss how they're partnering with movements. Read more in Four Lessons on NGOs and Social Movements Finding Common Ground by Greenpeace International's Virag Kaufer and Charlotte van der Tak. 

TraffickCam is crowdsourcing hotel room photos from around the world to build a database that will speed up human trafficking investigations. The app is a great example of meaningful microtasking tools that engage people in social change.

Malaysia's Bersih movement is using social media to mobilise the growing campaign for political reform. Carmen Leong reports on how dispersed leaders are using Facebook and WhatsApp and how influence (and virality) is tied to emotion. 

Want to move people to action? Tell a story about orphans and empires. The orphan story is at the heart of the hero's journey and many of history's most empowering stories. Andrew Slack, co-founder of the Harry Potter Alliance and currently Civic Imagination Fellow at Civic Hall, understands the power of stories – and heroes. Slack writes that the scale of changes needed now requires campaigners to create a common metatext to help people recognize their power.

Speaking of storytelling, filmmaker Chris Milk has calls virtual reality the "ultimate empathy machine." On the a16z podcast, Milk explains how VR is connecting people to places and problems in ways no other medium can. We're also struck by Mandy Rose's more skeptical point that virtual reality sees "the world's problems arising from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." We hope to see a happy (and empowering) middle ground.

Timo Lue has a great first-hand piece on why WhatsApp is widely used by humanitarian and refugee support organisations - and the people they serve. Lue notes that low cost Android phones are replacing flip phones, making messaging and other apps much more common around the globe.

42% of all donations to the Bernie Sanders presidential campaign came from a mobile phone. That's one of several interesting data points in Revolution Messaging's brief case study of their work on the groundbreaking digital campaign. We'd love to see a deeper dive into the hows and whys behind some of the results and tactics but it is a useful summation for the curious. ht Matt Browner-Hamlin.

Real-world norms catch up to the internet at some point, and that's happened in China.” Nithin Coca's recent story for Daily Dot looks at the long reach of the Chinese government's global digital surveillance and resulting impact of online self-censorship in China and Tibet.

Let's Learn

Last call: apply to Web of Change by September 2. The annual gathering brings together accomplished and inspiring change makers working in social media, digital strategy and mobilisation. This year's conference is November 28 - December 2 at Esalen in Big Sur south of San Francisco. 

Mark your calendars for Memefest. The event will bring together activists and campaigners to Melbourne in late-November. All are invited to submit write-ups of innovative campaigns they have planned or worked on and multimedia content samples when possible. 

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Curation and writing via Ted Fickes and Tom Liacas. Have digital and people powered campaign news to share? We want to hear about it! Send your news to @MobilisationLab and spread the word.


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