Help double MBC survival rates by 2025

Metastatic Breast Cancer (MBC) is a stage IV uncurable cancer that takes the lives of 5,000 Canadian women every year. MBC is breast cancer that has spread beyond the breast to other organs in the body. It is estimated 20 – 30% of women diagnosed with early-stage breast cancer will develop MBC in her lifetime.* 

The average survival for women with MBC is only 2-3 years – something that hasn’t improved in over a decade. And something you have the opportunity to help change.

Rethink Breast Cancer is launching a new movement that seeks to double the survival rate of women driving system change and funding MBC research. Our goal is ambitious and requires thousands of committed, active allies. Will you join us? 

When we stand together, we strengthen our power to drive change and improve the lives of all women with breast cancer.

Your Information


  • I pledge to be an MBC Ally to drastically improve the lives and clinical outcomes of women with metastatic breast cancer.

  • I pledge to recruit my friends to be allies by sharing on Facebook and Twitter.

  • I pledge to educate myself and my community about MBC by watching and sharing videos.

  • I pledge to take action urging my elected representative to become an ally.

  • I pledge to stay informed, committed, compassionate and ready to take action when called upon.

  • I pledge to support research by donating to the Rethink MBC Fund.

* Global Status of Metastatic / Advanced Breast Cancer Available at: Accessed September 13, 2019

Photo by The Bear and the Butterfly