Be an Ally for Women Living with MBC

Hold decision makers accountable to their promises

In 2017, Rethink Breast Cancer launched the #MBCinthedark campaign to raise awareness about the lack of transparency and accountable timelines when decisions about access to metastatic breast cancer treatments are made. Over 10,000 Canadians took action to help end #MBCinthedark. Their voices were heard.

The pan-Canadian Pharmaceutical Alliance (pCPA) has announced a set of crucial benchmarks that improve transparency and timelines when negotiating the price of cancer medications. This is a huge win that will bring effective treatments to women living with metastatic breast cancer faster.

But benchmarks only work if they’re met - that’s why we need you. Allies like you must pledge to use their voices to ensure these benchmarks aren’t ignored. Together, we’ll hold decision makers accountable.

Sign the Pledge: Become an ally for women living with MBC and stand ready to answer the call for accountability.