END CIVET CAT SUFFERING
Civet cats – solitary wild animals – are being seized from their natural habitat, shoved into barren cages, all so some people can enjoy a cup of coffee.
Why? Because of Kopi Luwak, the world’s most expensive coffee.
The legend surrounding the production and sale of Kopi Luwak, or civet coffee, is huge. Originally civets would have naturally selected, digested and excreted coffee cherries, which made – in some circles – a highly prized coffee with a unique flavour.
However, life today for a civet is far from this quirky myth. It’s a grim reality which sees wild civets suffering from mental and physical problems, living in tiny cages, in factory farm-like conditions.
WSPA believes that consumers and retailers are unaware of the suffering captive civets endure to produce this luxury coffee, priced as if it is still an ethical, niche product.
We are asking retailers to work with us to change this. We are asking them to do three things:
- Make a commitment to selling only wild sourced, cage-free civet coffee
- Scrutinise their supply chain to ensure that their products are 100 per-cent cage-free
- Support WSPA’s call for a recognised certification scheme